Blog

US Ad Agencies Finding New Clients with Blogs

Ad agencies in the US are trying all the latest social media and internet marketing tricks to find leads for new clients. The real success of finding new customers, though, comes from the tried and true method of blogging. Still, these agencies aren’t giving blogging a serous thought? My opinion is that blogging is tough, but the most rewarding way for a business to acquire new customers. Check it out…

Building Your Brand With a Business Blog

Google is your number one ally and number one enemy when it comes to blogging. The Google Gods determine – for the most part – the traffic that will be sent to your site. In the last six months, Google has decided to shift their focus on rewarding brands that have strong recognition not just on the web, but everywhere. This makes it the most important task for your business blog – branding…

Tumblr and Short Blog Posts

Tumblr has been doing something that was difficult – breaking into the world of Blogger and WordPress. Over the last few years Tumblr has been growing at a huge rate and is now considered one of the bigger blogging platforms. It’s now time to start considering what their strategy means for your business…

Producing Unique Content for Facebook…Smart Idea?

Some news came out of ExactTarget and eMarketer that has popular blogging software company Hubspot thinking companies should be producing unique content for fans on Facebook. While that’s certainly something worth pursuing, I think it’s still important to focus more efforts on producing content for your own media channel: your own company blog…

How To Form a Business Blogging Strategy

Something I’ve been doing for a while without even realizing it is to create a business blogging strategy. With each of the blogs others and I have worked with at Ghost Blog Writers along with personal blogs, there has been a process of learning and researching the business and its landscape. And eventually we arrive at a place where we can start blogging, with direction, while continuously experimenting and trying new things…

Blog Design Case Study: The Top Nav Impact

Have you ever played around with the design elements on your blog? Recently I did some analysis on Country Music Life. I decided the best way to go was to focus on new country songs and albums. As a result of this decision I moved a link to the New Country Songs page on the site from the sidebar to the top nav. The results were very interesting (if not expected)…

Blogging Case Study: Verizon Business Blog

There has been good response to these case studies on various big businesses and what they’re doing well in terms of blogging. Verizon is a blog I’ve only recently learned about. After reading through their blog I found some really great things about their approach. Let’s take a closer look. Here are my thoughts…

Content Case Study: Overstock Guides

Overstock is one of the biggest online retailers in the world. They started as a seller of surplus inventory of various items – a great idea – and have now become one of the most recognizable brands in the online space. The company does many things correctly with their marketing efforts. I’d like to focus on something I really like about their online strategy – Guides…

Business Bloggers Give Up…Why?

The number one issue with business blogging failure is giving up before your blog even has a chance. In the business world executives and leaders are used to fairly quick returns on their marketing investments. When you pay for a PPC ad you can tell right away if it’s successful. You can gauge response. With blogging things tend to take a little longer to develop…

Business Blogging: Why Every Business Should Not Do It

The Better Business Bureau came out with an article earlier this month saying every business owner should have a blog. I’m a little hesitant to say that every business should have a blog. It’s important for each business to determine their priorities before jumping into blogging. Here are my thoughts…