Blog

Blogging is More Popular and More Effective

Blogging is becoming more popular amongst business-to-business companies heading into 2012. More people are realizing the potential blogging has for driving traffic, leads, and sales. As we head into the new year, it’s important to have a strategy so that your company can take advantage of blogging…

How to Write Fresh Content

Earlier on this blog we discussed the Google Freshness update. Google believes people are looking for fresh content 35% of the time. With all of Google’s research and data points they believe that people want the latest content when they perform a search. We discussed the update, now let’s look at how to create fresh content…

Customer Feedback and Blogging Loop

Content Marketing is becoming more utilized by companies that serve consumers and businesses. Creating various forms of content is the best way to create inbound marketing that drives new visitors, new leads, and new sales. Here is one idea you can use to setup a constant feed of content ideas…

Any Business Can Start a Blog

Any business of any size can start a blog and benefit from writing and maintaining a blog. There was a great example in Minnesota recently of small business owners gathering for a class on how to start a blog and use it as a tool to drive sales. Blogging is catching on with businesses of all sizes…

Encourage Your Employees To Blog

Have you ever considered encouraging your employees to blog? Maybe it’s crossed your mind. Maybe you haven’t really given it much though. There was news recently that some top companies and CEOs have come out in favor of employee blogging. It’s a major step in the acceptance of blogging in the corporate world…

Bloggers Having an Influence on Brands

It’s been known for some time that bloggers are becoming more influential in the brand space. Hobbyists and professional bloggers all write about the brands they are familiar with. Sometimes the posts are positive and other times the posts are negative. Brands need to pay attention to their relationships with bloggers and there is one very easy, very obvious way to connect with bloggers…

Find Blogging Gems Within Your Business

You don’t need to be Ernest Hemingway to have a good company blog. You might be a little apprehensive about your own blogging ability, but there should be people within your own company that can help. Here is how you can seek out the resources right at your own company and use their knowledge to create customer-centric blog posts that bring in sales leads…

SEO Beats PPC and Social Media for Business Leads

It’s becoming more important each day to start a blog for your business. I’m bias, but from the news coming out each day it seems obvious. Google is demanding fresh content and consumers are demanding organic content. Check out this story about SEO vs. PPC vs. Social…

Google Wants Fresh Content

Google has been giving hints of wanting fresh content for years. Fresh content, created on an ongoing basis, is something Google has placed emphasis on in the past, but recently they made a major change to their results and now time of post has become a major factor in search results. Is your company prepared for this change?

Blog Posts Most Valuable Form of Content Marketing

There is a new study available from eMarketer. The results of the study indicates that content marketing is becoming more accepted as a way to generate leads for businesses. And the top from of content marketing for lead generation is blogging…