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7 Social Media Strategy Lessons Learned From 20+ B2B Social Media Case Studies
Some great lessons.
Your B2B Target Customer Is Still A Person At A Business
We work with target audiences at GBW. One thing that helps with marketing, especially with B2B marketing, is to understand that even though you’re selling to businesses, you’re selling to a specific person at that business. Here are some tips…
It’s Okay For Entrepreneurs To Take Time Off
One thing that many entrepreneurs suffer with is the idea of vacation. And a lot of the pressure comes from within. Even thinking about vacation can make many of us feel like we’re cheating at life. We feel bad and are afraid to even talk about vacation. I’m here to tell you…vacations and time off are okay!
Blog Analysis: Clearleap Targets Video Content Producers With Business Blog
Video has seen an explosion in use the last few years. As more people get access to fast Internet, video watching has increased. That does pose a challenge to video creators – they need their videos to show on multiple devices. Clearleap helps those video producers.
How To Create A B2B Social Media Strategy
How to create a strategy.
Are Your Website Headings Confusing Potential Customers?
Most people I’ve met don’t like writing content for their website. It’s difficult to write about yourself and your business. As a result, the content on the website is often thrown together with little thought. We all know it, but many ignore the fact that this leads to potential customers getting confused…
Study: Businesses Benefit When Managers Give Positive Feedback To Employees
What type of manager are you? Are you the kind that demands the most of your employees while ruling with an iron fist? Maybe in the vein of Steve Jobs? It turns out that taking that approach could have negative effects. Let’s look at a recent study on positive feedback.
Blog Analysis: Fonteva Targets Multiple Clients Personas With A Business Blog
Today we’re looking at one of the fastest growing software companies in the world. They are built on the Salesforce platform and they provide a variety of software solutions to a variety of target clients. Let’s check out their blogging strategy.
7 Ways To Create Social Media Business Partnerships
Partnerships are key.
How To Encourage Your Team Members To Accept Change
Most businesses go through periods of change. We have to change in order to remain competitive. You don’t want to lurch around trying all kinds of different things, but thought out change is good. But employees often fight back to change. “That’s not the way we’ve done it.” Here are some tips for getting your team on board with change.