Google+ For Small Businesses

Google+ has been around for a few months now. Early adopters are proclaiming their appreciation for the new platform. Users are particularly enjoying the clean interface and a couple of the new features. But is Google+ the right move for your small business? A column on Open Forum recently looked into the new social channel...

January 2, 2012By

Is Social Media Bad for Business?

A recent article on AMEX's Open Forum brought up the questions, "Is social media bad for business?". I think the question is valid. Some people in business are saying they are losing productivity to social media. But is social media the issue or is the understanding of the most effective way to use it the issue?

December 30, 2011By

Look to Hire People with Blogging Experience

More companies are looking to maintain a corporate blog in the future. The reason for blogging involves improving the customer relationship and increasing profits. As a result of these blogging initiatives, companies are looking for candidates with blogging experience...

December 29, 2011By

A New Content Strategy for Louis C.K.

Comedian Louis C.K. made headlines recently with a new strategy for comedians. The entertainer financed his own video and released it via his website. Louis C.K. promoted the video with a series of interviews and blog posts bringing attention to the new form of self media publication. Check out the story...

December 28, 2011By

Feedback Leads to Innovation for Philly Cream Cheese

You've probably heard of Philadelphia Cream Cheese. The brand has been around for decades. People have long used the cream cheese to spread directly on bagels, pretzels and other foods. And that's what the company thought until there was the discovery in 2008 that people used the spread for more than just...spreading.

December 27, 2011By

Danger Lurking for Those Investing In Social Channels

It's not news that spending marketing efforts exclusively on social channels like LinkedIn, Facebook, and Twitter can be damaging. Now, there appears to be a new lawsuit in California against Facebook that could impact the way the companies are allowed to engage with users on the popular social channels...

December 26, 2011By

Successful E-Commerce Needs Content and Community

An investor recently shared four points he sees with the most successful companies. It was interesting to learn that two of the four points relate directly to things that a company blog can provide. Check it out...

December 23, 2011By

How a Blog Creates Trust

Trust is an important part of any business relationship. A recent article from Fast Company highlighted a few of the important ways trust plays a roll in relationships and it got me thinking about the role of blogging in business....

December 22, 2011By

Social Media Strategy Starts With a Content Strategy

Each day you can browse the web and find numerous articles about successful social media marketing. Companies are using the vast number of social media sites to get people interested in their brands. These companies are always looking for the next way to take advantage of social media. Yet there is one component of social that is often missing from discussion and it might be the most important aspect of the entire strategy...

December 21, 2011By

Content Strategy for a Local City or County

There is a local movement happening. People are taking in information from all around the world, traveling, and watching the news happen in every corner of the globe. Yet there is much people are doing in their local worlds as well. People are connecting. People are creating. Local is something people are focusing on for the future...

December 20, 2011By