Blog
Producing Unique Content for Facebook…Smart Idea?
Some news came out of ExactTarget and eMarketer that has popular blogging software company Hubspot thinking companies should be producing unique content for fans on Facebook. While that’s certainly something worth pursuing, I think it’s still important to focus more efforts on producing content for your own media channel: your own company blog…
How To Form a Business Blogging Strategy
Something I’ve been doing for a while without even realizing it is to create a business blogging strategy. With each of the blogs others and I have worked with at Ghost Blog Writers along with personal blogs, there has been a process of learning and researching the business and its landscape. And eventually we arrive at a place where we can start blogging, with direction, while continuously experimenting and trying new things…
Blog Design Case Study: The Top Nav Impact
Have you ever played around with the design elements on your blog? Recently I did some analysis on Country Music Life. I decided the best way to go was to focus on new country songs and albums. As a result of this decision I moved a link to the New Country Songs page on the site from the sidebar to the top nav. The results were very interesting (if not expected)…
Blogging Case Study: Verizon Business Blog
There has been good response to these case studies on various big businesses and what they’re doing well in terms of blogging. Verizon is a blog I’ve only recently learned about. After reading through their blog I found some really great things about their approach. Let’s take a closer look. Here are my thoughts…
Content Case Study: Overstock Guides
Overstock is one of the biggest online retailers in the world. They started as a seller of surplus inventory of various items – a great idea – and have now become one of the most recognizable brands in the online space. The company does many things correctly with their marketing efforts. I’d like to focus on something I really like about their online strategy – Guides…
Business Bloggers Give Up…Why?
The number one issue with business blogging failure is giving up before your blog even has a chance. In the business world executives and leaders are used to fairly quick returns on their marketing investments. When you pay for a PPC ad you can tell right away if it’s successful. You can gauge response. With blogging things tend to take a little longer to develop…
Business Blogging: Why Every Business Should Not Do It
The Better Business Bureau came out with an article earlier this month saying every business owner should have a blog. I’m a little hesitant to say that every business should have a blog. It’s important for each business to determine their priorities before jumping into blogging. Here are my thoughts…
Are Business Owners Missing the Blogging Opportunity?
Another study came out surveying business owners. Of all the small businesses surveyed there were only 8% that said blogging was their best method of marketing their business. So what gives? Are businesses missing the opportunity blogging represents? I have a few thoughts on the matter…
Getting Over the Fear of Criticism on Your Corporate Blog
There was a great article in the Business Insider recently about one of the biggest things stopping businesses from blogging – fear of what people will say. The truth is – you’ll get some backlash at some point. Especially if you’re a successful company. In fact, it’s better when you do get backlash…to a point. It means some people hate you, but it also means some people love you. For example – Facebook is one of the most hated sites on the Web. Hated by a vocal few. Loved by many others…
Majority of Business Leaders Think Content Marketing Is Better Than Advertising
Content Marketing as a business strategy is gaining acceptance. A recent study found a majority of marketers believe so much in content marketing that they said it was better than advertising. In fact, 64% of those surveyed agreed with the statement. Find out what this means for your business and the future strategies you should employ…