Blog

HTC Launches Company Blog

Tech company, HTC, has launched their company blog. The smartphone and tablet company is going to use their blog to share stories, insight and other bits of information with their biggest fans and customers…

Content Marketing Crosses Marketing Channels

Content marketing is growing. The industry is seeing demands from businesses. Companies are looking to increase sales. The exciting thing is that businesses are accepting inbound marketing. Companies are excited about building a community and a subscriber list. And it all starts with content…

Consider Buying a Blog

Recently, a post on SEOmoz brought up a great point about the SEO world. While link buying and spamming is not going away anytime soon, there might just be a better strategy for companies. Have you considered buying a blog to get your business started with inbound marketing?

Retailer Nordstrom Increases Online Investment

Fashion retailer, Nordstrom, is betting the future on online. The popular luxury retail brand is looking to increase their spend in online activities and that likely includes blogging. Check out the breakdown…

Context is Just as Important as Content

When creating your blog strategy it is important to remember context. The online world is moving past simply having content on their websites. Today, it is about having both content and context in order to earn the attention of consumers…

How Red Bull Turned Into a Worldwide Media Company

Red Bull has been one of the examples of a company that has embraced content distribution. The company is led by their CEO who firmly believes in the future of content and media. Here is their story…

Think Like a Songwriter to Increase Blog Frequency

Songwriters have a unique ability to churn out songs at an incredible pace. Most of us would struggle to write our first song. There is something about a songwriter that makes them able to continuously write. The same method can be used by bloggers for success…

Say Thank You With Your Business Blog

There are many strategies that work well for your business blog. Even the simple act of saying thank you to your readers is something that can make for a great blog post. While it’s easy to say thank you, most people overlook the simple act of thanking someone. Use your blog to say it to your customers and other readers…

Add Digital Features to Your Blog to Attract Magazine Readers

A recent article in eMarketer got me thinking about blogging. More magazine readers are moving to the digital world. iPads and other digital devices are allowing people to go paperless and enjoy content digitally. But there’s a catch…people want more. And it applies to blogs as well…

Does Your Blog Post Need a Call to Action?

The goal of any marketing effort is to have a customer do something. The part of asking the customer to do something is called the call to action. With blogging the call to action can come in a few different forms. The important part to remember is that a call to action is necessary for successful blogging…