Blog

Define Your Customer

Something I often see with business bloggers is a struggle to write content for their clients. Often, business owners will write posts with various people in mind. By writing for many people you really don’t provide anything useful for your true core audience…

Successful Blog Highlight: Lady Antebellum

In just a few short years, Lady Antebellum has become the biggest band in country music. The group has taken their music beyond the boundaries of country to the pop world spreading the word about what country has to offer. Lady A is known for their unique sound and chemistry, but they’re also becoming known for their great online marketing strategy…

Write as If Google Does Not Exist

The Web is changing. For the last 10+ years, Google has been a source of traffic, sales, and profit for companies with sites on the web. People went to Google to find relevant content and Google provided great results, for free, with the business model of selling a bit of advertising. Now, that model is changing and changing fast…

New Trend in Blogging: Amazing, Original Photographs

Sure, text will always be important for any blog, but lately I’ve been noticing a trend in successful business blogs – photography. More company’s are including amazing, original photography in their blogs and readers are responding. The important thing to consider is how photography can improve your blogging and the bottom line of your company…

Blogging for Multiple Decision Makers

Research firm, eMarketer, shared another great presentation complete with insight from one of their studies. The report showed how there are typically multiple decision makers within a given business. For B2B marketers that blog for profit this means you have to blog with the sense that your posts will need to convince multiple people to choose your company…

Blogging is More Popular and More Effective

Blogging is becoming more popular amongst business-to-business companies heading into 2012. More people are realizing the potential blogging has for driving traffic, leads, and sales. As we head into the new year, it’s important to have a strategy so that your company can take advantage of blogging…

How to Write Fresh Content

Earlier on this blog we discussed the Google Freshness update. Google believes people are looking for fresh content 35% of the time. With all of Google’s research and data points they believe that people want the latest content when they perform a search. We discussed the update, now let’s look at how to create fresh content…

Customer Feedback and Blogging Loop

Content Marketing is becoming more utilized by companies that serve consumers and businesses. Creating various forms of content is the best way to create inbound marketing that drives new visitors, new leads, and new sales. Here is one idea you can use to setup a constant feed of content ideas…

Any Business Can Start a Blog

Any business of any size can start a blog and benefit from writing and maintaining a blog. There was a great example in Minnesota recently of small business owners gathering for a class on how to start a blog and use it as a tool to drive sales. Blogging is catching on with businesses of all sizes…

Encourage Your Employees To Blog

Have you ever considered encouraging your employees to blog? Maybe it’s crossed your mind. Maybe you haven’t really given it much though. There was news recently that some top companies and CEOs have come out in favor of employee blogging. It’s a major step in the acceptance of blogging in the corporate world…