Blog
Blogging vs. Facebook/Twitter/LinkedIn/Quora, etc.
An question people raise about blogging is whether it’s a good investment. There are so many potential places to create content that can help your target customers that maybe a blog isn’t the best way. Here are some thoughts on the matter.
What Is The Problem With Business Blogging?
We work with a lot of businesses and agencies. With the agencies, it seems many of them are pushing blogging. Some of their clients, however, are wondering if blogging is all it’s supposed to be. They’re wondering if there are any problems with business blogging. Here are a few potential issues.
Don’t Ignore These Hidden Search Engines
When we think about search engine optimization we usually think of Google. I’m guilty of it. But in today’s world there is much more to SEO than Google. In fact, the other hidden search engines out there might be bigger than Google in the future. Check it out…
3 Lessons From A New NFL Player Blog
Green Bay Packer defensive back Davon House is starting to come into his own on the field. Off the field he’s also making waves as well with a new website and blog. I’ve been following his blog and there are some things business owners can use for their blogs.
People Trust Websites and Articles More Than Ads
It’s really no surprise, but if you needed more proof we have some. People trust branded websites and editorial content more than ads in various formats.
Investing In Authorship Today May Pay Dividends Tomorrow
Building a profile within your company might be the best marketing investment you can make today. Search is changing and having a strong personal brand could pay off big in the future.
58% Of Agency Execs Say Blogging Is Effective For Generating Leads
Agencies are always looking to drum up new business. They are usually on the forefront of trying all kinds of lead tactics. A new study done this past summer found that agency execs think blogging is one of the best ways to generate new leads.
52% Of Marketers Cite The Importance Of A Company Blog
A new survey finds that marketing professionals in the US place high importance on content. The website is the biggest place for content along with social media. 52% of marketers cite a company blog as being important for content success.
Secret Ways Your Customers Give You Blog Post Ideas
There are a lot of ways to get blog ideas. The secret is to pay attention to the little things in life. People, especially your target readers, often give you subtle hints that can lead to your best work.
Are You Losing Sales By Having The Wrong Call To Action On Your Blog Post?
This is an important question. Over the last several years I’ve created and have read thousands upon thousands of blog posts. I’ve paid attention to the calls to action on posts and know what works to move the reader down the path to a sale. Here is my insight.