Blog

What is Compelling Content?

You’ll find it on any number of Top 10 blogging lists around the web. Compelling content is always mentioned as a must have when it comes to successful blogging. It’s not that I disagree that compelling content is important it just seems like only a few people actually define compelling content. Here is my definition…

Blogging and the Music Industry

Blogging is like the music industry. In the music business, marketers look for talented artists and try to make the artist famous by exposing them to a large audience. In return, marketers expect payment for their investment or service. These marketers have a lot in common with the marketers in the blogging world…

53% Of Web Users Read Blogs in 2011

The number continues climbing – people are reading blogs in growing fashion. This presents an acceptance of blogs by people as a trusted source of information. In some cases people seem to trust blogs more than they trust newspapers, TV news, and their own friends. This presents an obvious opportunity for businesses of all sizes…

Businesses Increase Blog Usage, Disappointed with Results

A recent study by eMarketer provided some interesting insight into the minds of small business owners. It’s 2011 and small businesses seem to have a want to increase their blogging efforts, but most seem disappointed with the results they’re achieving with their blog. Let’s dig into this situation…

Torched by Panda

Three months ago the ruler of the Web, Google, rolled out a substantial change to their natural rankings algorithm. Since then there have been many smaller yet similar updates. The goal Google has is to root out what they define as poor quality, unoriginal content. So far results have been mixed at best and some even think the results on Google’s pages are worse than before. Here is one story…

Be The Island Green of Your Industry

Each year the best golfers in the world come to play the Tournament Players Course in Sawgrass. The Players Championship is one of the best tournaments in all of golf. And each year everybody, including the players, discuss one thing – the Island Hole. Find out what this has to do with your business…

Where Most Blogs Fail

Problogger and Darren Rowse are the best sources of information on blogging. There was an article recently where Darren discussed the common unrealistic expectations bloggers have and I thought a few rang true for business bloggers as well. Check out the post and learn a bit about blogging expectations and how you can succeed where others fail…

Blogging Success at Lion Brand Yarn and Marriott

Here are two more examples of how companies are using a blog to improve their business while increasing revenue. The first company is a unique business selling yarn while the other is a major hotel chain. You’ll be interested to find out how they are having success with corporate blogs and how you can learn more about starting your own company blog…

Blogging for Music Lessons

Here is an example of successful blogging from a music lessons company. They were able to use their blog along with other inbound marketing initiatives to create an increase in revenue. Even the small companies are able to use blogging to their advantage. Check out the story and a few of my thoughts…

57% of Businesses Have Acquired a Customer via a Blog

The studies keep coming in regarding sales and how blogging can generate revenue for a business. Check out two more instances of a business earning revenue from blogging activities. The first is a consulting business and the second is a statistic on sales from blogging. Check it out…