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10 Corporate Blogging Tips Expanded

This past summer the American Express Open Forum posted a blog with 10 tips for corporate blogging. It’s worth your time to read through the tips on the original post. I’ve taken each of the tips and expanded on them with my own thoughts to provide even more depth to the article. Since business blogging is becoming so important this post should provide some good insight for your business blog…

Convince Decision Makers to Approve a Blog

Getting the decision makers in your business to accept the opportunities a business blog offers can be difficult. It’s up to you to build a solid case for a business blog. Examples of successful business blogs are great for presenting as evidence to the decision makers that blogs are beneficial for businesses. In this post is an example from a successful business blog that has been able to see success since launching as a way to drive more business for their company…

Control Your Corporate Message

Companies have long struggled with getting their messages communicated to the public. A common problem is the distortion of the company’s actual message as it passes through the various channels of media. Today there is more issue as people change the messages via social sharing websites and blogs. Controlling that message with your own company blog may help reduce any potential message distortion…

50% of Web Users Read Blogs

Another recent study by eMarketer finds that more than half of all web users will read blogs this year. In contrast to that finding, only 12% of the online population will actually write at least one blog post every month in the next year. So there are relatively few actual sources of information compared to the percent of people reading blogs. Learn how these trends can affect your business and your business blogging activities…

Develop A Blogging Voice and Personality

Read blogs about blogging and you’ll likely find a few stressing the importance of finding the right niche. In a recent study, SmartBlog found that a unique voice was most important to readers when deciding what blogs to read and subscribe to. Adam Singer of The Future Buzz expands on the importance of blogging voice and personality. Here we add more interpretation and what it means for your business blogging success…

Your Blog Needs to Stay Active

Active business blogs generate 6.9 times more site traffic than businesses that do not blog at all. That’s a substantial loss of potential traffic for businesses either not blogging at all or that have started and abandoned a blog. Company blogging requires proper planning along with setting realistic expectations up front in order to give the blog a chance to grow and succeed. Check out the entire post for more…

Why Your Business Blog Will Fail

Most businesses realize the importance of blogging. Traffic, sales leads, and improved customer relationships are all reasons companies are starting blogs. Unfortunately most company blogs won’t last long enough to see success. There are a few key common pitfalls for business blogs. Continue reading to see a few of these pitfalls most businesses experience when starting their blog. An industry leader shares his findings in another post and we add a few of our own so you know what to do when starting your own business blog.

43% of US companies will be Blogging by 2012

Blogging is becoming a popular marketing tool for US companies. Businesses are looking at blogging as a successful way to drive traffic to their site, increase and improve sales leads, as well as improving customer communication and engagement. Successful digitial intelligence firm eMarketer is prediction that 43% of US companies will be blogging within the next two years. Read more to find out just how important blogging is for your business…

Businesses That Blog Get 55% More Visitors

A recent study done by expert company HubSpot found that companies that blog will receive on average 55% more website visitors than companies that do not blog. Imagine the increase in quality leads your company could have coming in from search engines and referrals as people find your blog posts and share them with fellow business leaders. If you’re not blogging you’re missing out. Continue reading for details…

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