Blog

Reasons Not to Blog

Here on GBW I’m always making the argument for business blogging. Today I thought I’d address some of the common counter-arguments against blogging. As with anything, there are two sides to every story and that includes blogging…

Blogging Strategy 201: List Building

Yesterday I wrote about the idea of blogging for SEO. It’s my opinion that SEO should not be the focus (or at the very least the main focus) of a blogging strategy. It’s much better to focus on blogging as a way to increase a company’s referrals. In that post I led into the idea of list building. So let’s continue that discussion…

Blogging Is No Longer About SEO

Many businesses get into blogging as a way to increase their SEO. It’s a loosely defined strategy, but it’s common. I see it all the time. I’m here to say that those folks are getting it partly right. Blogging is great, but SEO is not the reason to start a blog…

Blogging is a Big Business Project

Expectations are critical with any business project. As the owner of a business, you realize the importance of projects. You probably have various projects going on right now to address growth strategies. Think about blogging as another project. It’s a great way to put the proper expectations in place…

Vision Is a Key Component of a Successful Blog

Having a vision is something that benefits your blog. The vision is a way to motivate your bloggers to write amazing blog posts. As the business owner, it’s your job to provide a clear vision. This involves knowing at least a few of the basics of blogging…

A Guide to Building a Blogging Network

This topic is kind of confusing. The network I’m going to discuss in this article refers to the people you connect with in your blogging niche. These folks will become important for a variety of reasons. Let’s look at how you can build your network of bloggers to ensure more success for your own blog…

A Few Keys to Understanding Freelance Bloggers

Businesses of all sizes are expanding into blogging. This requires writers and often requires a business to use freelancers to write blog posts. Here are a few tips for working with freelance bloggers…

The Issue of Promotion on a Blog

There is an issue most bloggers have with their posts. The question is whether a blog is the correct place to promote yourself and your business. As with anything in life, blogging and promotion is about balance. It’s different for every business and every person, but I thought I would provide a few thoughts to lead you in the right direction…

Collaboration Can Lead to Great Blog Posts

When you’re looking to take your business blog to the next level, consider collaboration. Gather the best of the best in your industry and really deliver something special for your readers. It can lead to pageviews and profit…

Nothing to Blog? 11 Things to Blog Right Now

Coming up with blog post ideas is difficult for most bloggers. At some point we all struggle with this task. Our minds go blank. We lose focus on what our blog is about. It’s frustrating. Here are 11 things you can blog about right now…