Blog

The Pawn Stars Lesson for Business Blogging

Have you ever seen the show Pawn Stars? It’s one of the most popular shows on TV. The Gold & Silver Pawn Shop in Las Vegas is the location of the show and the owners spend their days looking for one thing. It’s this one aspect of business that drives all businesses including blogging…

The Biggest Social Media Blunder a Company Can Make

There is an interesting piece on Open Forum about the biggest social media blunders. Here are my thoughts on those ideas including what I feel is the biggest blunder a company can make…

4 More Reasons Not to Neglect Your Corporate Blog

Jeremy Dearringer of Slingshot SEO writes a great column on Inc.com. His recent article focused on the SEO benefits of maintaining your corporate blog. I wanted to add a few additional thoughts to continue the discussion he started about corporate blogs…

Can a Blog Launch a New Product?

At Ghost Blog Writers I get questions about the way a blog can help a business. Smart folks call and email me to discuss the idea of a blog for their business. Sometimes it makes sense and other times it doesn’t. Here is one situation where a blog might not be the best for a business…

55% of Travel Professionals to Increase Content Investment in 2012

The travel industry has gone through some interesting changes over the last few years. The Internet Age has allowed people to research potential destinations. More content on travel is available than ever before and travel professionals are investing heavily in the future of content…

New Project: Interview Scope

I’m always interested in starting new projects. Recently I’ve been reading more interviews and I thought it would be neat to provide a daily email newsletter with the best interviews from around the Web…

Content Marketing Is Better than Link Building (and SEO)

More companies today are focusing on more than just link building. In the past, link building efforts have brought results. This is what companies – large and small – wanted so dollars were spent buying links. The search engines have been cracking down on links, though, and even if there is a future in link building it still might not compare to the power of content…

Will Content Be the New Focus at Best Buy?

Best Buy is going through some changes. The company has been staring at the writing on the wall for some time. Their former and current business model is no longer working. The company is at a crossroads and a plan appears to be in the works…

What Rachael Ray Can Teach You About Blogging Strategy

Today’s post is about the interesting business model of the stars of Food Network and HGTV. It’s been interesting to watch over the last 10 to 20 years the number of folks that have built careers by teaching people how to cook and decorate their homes. It’s something a blogger can use as inspiration…