Blog

Telling Stories is a Good Blogging Format

A few weeks ago I finished the biography of Steve Jobs. The book was really my first introduction to the man. His contributions have been many, but I think a little snippet of the book is very interesting and relates to blogging and really to writing in general. The art of telling a story is something that was mentioned in the book as people a great way to connect with people. Let’s examine in more detail…

Create A Blogging Mission Statement

Most successful businesses have mission and vision statements. These are declarations that state what the company stands for and where it plans to go in the future. Statements give customers an idea of where the company is going and more importantly, employees are given direction on what is expected of them regarding the business. But what about your blog? Should you create a blogging mission statement…

5 Tips for Local Business Blogging Success

Local businesses are seeing a resurgence. Consumers are going online to find, research, and make purchasing decisions about the products and services they need. These folks are going online to find information and are then going offline to find the product or service. It’s a great time for local businesses to start a blog…although many already have…

Define Your Customer

Something I often see with business bloggers is a struggle to write content for their clients. Often, business owners will write posts with various people in mind. By writing for many people you really don’t provide anything useful for your true core audience…

Successful Blog Highlight: Lady Antebellum

In just a few short years, Lady Antebellum has become the biggest band in country music. The group has taken their music beyond the boundaries of country to the pop world spreading the word about what country has to offer. Lady A is known for their unique sound and chemistry, but they’re also becoming known for their great online marketing strategy…

Write as If Google Does Not Exist

The Web is changing. For the last 10+ years, Google has been a source of traffic, sales, and profit for companies with sites on the web. People went to Google to find relevant content and Google provided great results, for free, with the business model of selling a bit of advertising. Now, that model is changing and changing fast…

New Trend in Blogging: Amazing, Original Photographs

Sure, text will always be important for any blog, but lately I’ve been noticing a trend in successful business blogs – photography. More company’s are including amazing, original photography in their blogs and readers are responding. The important thing to consider is how photography can improve your blogging and the bottom line of your company…

Blogging for Multiple Decision Makers

Research firm, eMarketer, shared another great presentation complete with insight from one of their studies. The report showed how there are typically multiple decision makers within a given business. For B2B marketers that blog for profit this means you have to blog with the sense that your posts will need to convince multiple people to choose your company…

Blogging is More Popular and More Effective

Blogging is becoming more popular amongst business-to-business companies heading into 2012. More people are realizing the potential blogging has for driving traffic, leads, and sales. As we head into the new year, it’s important to have a strategy so that your company can take advantage of blogging…

How to Write Fresh Content

Earlier on this blog we discussed the Google Freshness update. Google believes people are looking for fresh content 35% of the time. With all of Google’s research and data points they believe that people want the latest content when they perform a search. We discussed the update, now let’s look at how to create fresh content…