Blog

Be The Island Green of Your Industry

Each year the best golfers in the world come to play the Tournament Players Course in Sawgrass. The Players Championship is one of the best tournaments in all of golf. And each year everybody, including the players, discuss one thing – the Island Hole. Find out what this has to do with your business…

Where Most Blogs Fail

Problogger and Darren Rowse are the best sources of information on blogging. There was an article recently where Darren discussed the common unrealistic expectations bloggers have and I thought a few rang true for business bloggers as well. Check out the post and learn a bit about blogging expectations and how you can succeed where others fail…

Blogging Success at Lion Brand Yarn and Marriott

Here are two more examples of how companies are using a blog to improve their business while increasing revenue. The first company is a unique business selling yarn while the other is a major hotel chain. You’ll be interested to find out how they are having success with corporate blogs and how you can learn more about starting your own company blog…

Blogging for Music Lessons

Here is an example of successful blogging from a music lessons company. They were able to use their blog along with other inbound marketing initiatives to create an increase in revenue. Even the small companies are able to use blogging to their advantage. Check out the story and a few of my thoughts…

57% of Businesses Have Acquired a Customer via a Blog

The studies keep coming in regarding sales and how blogging can generate revenue for a business. Check out two more instances of a business earning revenue from blogging activities. The first is a consulting business and the second is a statistic on sales from blogging. Check it out…

Your Company Needs to Blog and Blog the Correct Way

Business blogging continues to take hold as a legitimate way for businesses to improve and drive sales. As more businesses start blogging it’s not a question of if your business should start a blog, but how your business will blog better than the competition…

Tracking Search Trends for Blog Traffic

Google Insights is a great tool for understanding how search traffic can trend throughout the year. When you’re looking at tracking blog traffic results alongside revenue and profit you want to understand why you are and are not getting traffic. Insights can provide some answers to that “why” question you will have…

Sticking to a Blogging Schedule

Does keeping a blog schedule help bloggers succeed? Some seem to think consistency is even more important than talent. When others fall by the wayside after a bit of failure others will proceed with no promise of success and continue posting. Is this how they are winning at the blogging game? Let’s take a look and discuss…

Business Blogging Continues to Grow in 2011

Business blogging continues to grow. A recent finding by inbound marketing software company HubSpot found that businesses engaging in blogging activity rose 17% from 2009 to 2011. That’s a lot of businesses jumping on the blogging bandwagon. But what does this mean for your business? Is blogging right for you…

Own Your Content – Blogging vs. Social Sites

In today’s world we hear about the benefits of using popular social sites like Twitter and Facebook. Businesses have been using these and other sites to their benefit for a while now. But is there risk involved with spending so much time contributing content to someone else’s property? Is there more benefit to be had by building your own content assets?