In a recent video from HubSpot, business owner and blogger John Hayden discussed the strategies he has used to build his business through blogging and other activities including Facebook. There are some good things John talks about. I the blogging points very interesting. It's a real life example of how a business was able to build a brand with a defined digital strategy...
When it comes to blogging success, the big firms are losing the battle for attention. Personal blogs are leading the way in the online information world. Traditional media outlets have caught up some, but still lag behind and as Adam Singer of The Future Buzz says, "Corporate blogs are lightyears behind their independent counterparts."
A recent finding by eMarketer points out what businesses are looking for regarding their corporate blog. The top attribute of a successful blog was to see lots of reader engagement and comments. The finding also suggests businesses realize blogging is becoming a necessary way to do business. Customers are looking for blogs and businesses need to oblige to remain relevant.
I've written about the benefits of posting frequently for your blog. The annual State of the Blogosphere Report from Technorati confirms - the top blogs on the Web post more than the rest of the blogs and it's not by a small margin. There is a huge difference in the number of posts the top blog publish compared to other blogs. Check out the article for more...
Wondering why you should blog? Here are some reasons...
How do you optimize a blog post for search? Search engines are the way I get the majority of traffic for the blogs I write for. I've been told it's ignorant to think there is an easy way to attack SEO, but there are a few things I do to format a blog post that seem easy and for the most part seem to work. Check out the post for a graphic of my typical blog post along with a few optimizing tips.
For blogging to be successful on the level of discussion there needs to be some argument in the points you make. Trying to make everybody is not a strategy that will succeed in terms of encouraging discussion. I'm going through this myself and wanted to discuss the issue here.
Looking ahead to 2011 there appears to be an ongoing shift in the amount of dollars spent on creating branded content. Companies are looking to educate consumers with branded content as a way to increase sales while improving customer relations. What is your company doing to create branded content in 2011? Are you planning on increasing the role of blogging and guest blogging?
Thanks to an article yesterday on HubSpot I was able to once again discover a great video featuring Seth Godin and Tom Peters. In the short 2 minute video the two powerhouse businessmen discuss the impact blogging has had on themselves along with the power of blogging for individuals.
A recent study found consumers are looking for quality content from brands in 2011. Content marketing will be a crucial part of success in the upcoming year. Content strategies can include video, social media, etc. This content can be published on various social media websites, on brand websites, and on blogs. What is your company doing to prepare?