Why Blog

January 1, 2011By

Traffic

Business blogging leads to 55% more website visitors. (HubSpot)

Businesses that blog ≥ 20 times per month get 5x more traffic than those that blog ≤ 4 times per month. (HubSpot)

When researching branded products, 44% of online shoppers begin by using a search engine. (PowerReviews)

Leads

57% of marketers have acquired customers from blogging. (HubSpot)

Companies with > 51 blog articles experience a 77% lift in median monthly leads. (HubSpot)

60% of business decision makers say that company content helps them make better product decisions. (Content Marketing Institute)

Customer Relationships

1/3 of the world’s population is on the Internet. (ICT Facts & Figures)

Nearly 4 in 5 active Internet users visit social networks and blogs. (Nielsen)

73% of consumers prefer to get information from a company in the form of a collection of articles over an advertisement. (Content Marketing Institute)

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