Tumblr is Blogging to Market Itself

February 13, 2012By

 

Tumblr

Tumblr Blogging for Success

Tumblr is one of the recent success stories in the online world.

The blogging platform has been growing a steady stream of new users for years.

Things have really taken off in the last year and now the company is looking for even more success.

Tumblr has now focused on blogging and inbound marketing as a way to fuel more growth. The company has hired an editor and other blogging experts in hopes of really showing potential users how valuable the service can be.

Tumblr to Blog About Its Users

From Tumblr Hires Writers to Cover Itself:

The popular social blogging site Tumblr is hiring writers and editors to cover the world of Tumblr.

Chris Mohney, a senior vice president for content at BlackBook Media, will be the site’s editor in chief. Jessica Bennett, a senior writer and editor at Newsweek and The Daily Beast, will be the executive editor and, she said, a kind of Tumblr correspondent.

It’s really great to see a blogging company stand by its belief in inbound marketing as a marketing method. It should be interesting to see the approach Tumblr takes with its blogging. The early strategy coverage makes it seem like the company will blog about its users and how those users are successfully building communities around their own blogs.

It’s a great blogging strategy for Tumblr. The company has the ability to cover the users instead of itself. It’s always good to really highlight the user of a product or service while highlighting the service in a secondary manner.

People seem to respond better when a company doesn’t simply write about itself all the time. People can see right through any talk self-fulfilling talk and really look for hoest feedback on how their peers are doing great things.

In the case of Tumblr, users are generating lots of pageviews and interest with their Tumblr blogs. Users are posting short blog posts and finding it easy to create lifestyle brands around themselves and their interests. Tumblr makes it easy to share images, photos and other quick messages. Users are able to post frequently and really build a strong following of like-minded folks. It really seems to be built around the art of community and sharing common interests.

If you have a business and are thinking about blogging there are a few cues you can take from Tumblr.

It’s always better to blog about the people that are using your products and services. Highlight their stories and really allow their voice to come through in the posts. People that will read your blogs – potential customers – are using similar language and understanding to your current customers. Use actual quotes and interviews with your customers to create blog posts.

You can also use your current customers to find common questions or issues they might have had before using your product or service. Ask them what they find most valuable about your company. Ask them what problem they had before finding your company.

You can focus on these as topics for blog posts as well. It’s a great blogging strategy that can serve well to increase the value of your blog for your business.

Tumblr is looking to build on their success by blogging.

Are you thinking about doing the same?