Telling Stories is Persuasive

March 9, 2012By

We’ve touched on stories before regarding blogging.

A recent post on a popular psychology blog once again brought up the fact that telling stories is a successful method of persuasion. For businesses, it’s all about persuading customers as to why they should purchase something from you over the competition.

When it comes to persuasion, telling stories is one of the most successful methods.

From Why Stories Sell: Transportation Leads to Persuasion:

Stories which contain emotional elements draw in those looking for an emotional charge. Meanwhile the twists and turns of the plot and the meaning of the story draw in those looking to rev up their brains.

Whether through emotion or thought, stories that engage are more likely to persuade. The higher the emotional and semantic content of a story, then, the more likely they are to distract people from the persuasion attempt.

Please be sure to read the entire post linked above. And also follow the blog. There is much to learn about business from psychology.

But back to telling stories.

Telling Stories is Persuasive

It’s interesting to me that people of various brain types can find something in stories. I took that excerpt for this reason. Your target customer is different from that of other businesses. You might have an emotional customer that is focused on making a purchase for your good or service because of emotion.

If that is the case you need to tell a story that focuses on fostering the emotion in the customer. You can do this with a blog. You can tell the story of your current customers. You can really highlight the way your customers feel when they use your products. You can even focus on the lives of the people more than the products. In fact, this is what you should do if you want to really connect with this customer.

On the other hand, your customer might be more stimulated by thinking about twists and turns. If this is the case you need to focus on creating stories that really cater to the needs of the thinker. You might have to put a little more effort in telling the story of your customers. You’ll have to stimulate the brains of the thinking customer and really connect with them by telling a story.

Stories are a great way to connect with your customers.

It’s persuasive to tell stories. The stories allow your customers to connect with someone that is like them. It’s usually better than spitting out simple facts about your products.

People want to understand how people like them are using the products. They want to hear details. People want to understand the stories of people like them, but then they want to make the situation fit their individual style and personality.

If you can figure out how to tell a story on your blog then you will have a great content strategy.

It’s a great way to persuade your customers and it can all start with a blog on your company website.