Social Media

What You’re Doing Right (And Wrong) with Your Online Marketing

Every business today – and we mean, every – is online. Now, whether your company just launched a website or you’re an established brand with all kinds of digital profiles, online presence, and inbox tactics, the key to reaching people online is effective marketing. As mystifying and challenging as it is to figure out just what combination of online marketing efforts works best, there are some do’s and don’ts to know. Today, we’re outlining all the right and wrong digital marketing strategies you might be using. Based on reliable data and proven results, knowing what to do and what not to do is about to get a whole lot easier. And you have plenty of time to make the necessary

The Ultimate Guide to Digital Ad Campaigns

Go ahead and do a Google search right now for “digital ad campaigns” and see what happens. You’ll be inundated with pages and pages of articles, all claiming to be the best tools, the greatest strategies, and the latest ad trends. There are almost as many pieces of advice out there as you have potential customers in your whole audience pool. So, how is a small or medium-sized business like yours supposed to make sense of what’s “best” when there are so many variations to consider? You’re in luck for two reasons. We have decades of advertising, marketing, and content experience. We’ve put together an ultimate guide you can actually apply to your business for real-life results. Keep this ultimate

22 Podcasts, Influencers & Thought Leaders You Should Be Following for Improving Leadership

As a business leader or professional in your given field, you understand the value of continued learning and adapting. You’re always exploring new ideas and soaking up knowledge that you can transform into applicable strategies for your business and leadership style. And some of the best advice you can find these days is among the top leadership influencers online and business podcasts. But let’s be honest. The market is flooded with “leadership noise” from a whole bunch of people who really have no businesses offering advice, too. So, how can you get selective about which resources to follow? Ta-da! We’ve done all the heavy lifting for you. We perused the internet and scoured all the “best of” lists of podcasts,

Social Media Engagement Strategies That Work (And plenty that don’t)

Let’s dive in and demystify social media. You’re posting regularly. You’re “liking” and “sharing” content. You might even be dabbling with TikTok videos. But if it’s not generating leads for your business, what’s it doing? More importantly, business leaders should think about what they want their social media to do for their bottom line. Branding is necessary but harder to measure than marketing. Marketing is measurable but doesn’t always result in sales. And the yardsticks you use to measure all your efforts can be deceiving. So, what social media strategies actually work in today’s market for driving sales? And which techniques and trends aren’t going to generate bottom-line results? Keep reading. We’ll shed some valuable social media strategy light on

The Simple, Not Easy Growth Plan for Social Media

Many individuals, brands, and businesses hope they’ll wake up one day to discover their social media following has grown by hundreds or even thousands of followers. Even if you’re doing many or all the right things, success is unlikely to come knocking at your door without incident. Instead of trying to reverse engineer viral success, your time would be better spent creating a plan and staying steady regardless of changing algorithms and social media landscapes. Here’s the simple, not easy growth plan for social media. Post Consistently People often ask how often to post, and the real answer is not twice per day at 10 AM and 2 PM EST. Such formulas have their value, but they are often catering

How to Grow on Twitter in 2023 & Beyond

Much has been said about Twitter’s future and whether it’s even relevant to marketers anymore. Hootsuite has curated multiple stats that might have you thinking twice about such cavalier statements about Twitter: Twitter is the ninth most visited website globally Their user base is expected to grow to an upwards of 335 million in 2023 85% of Twitter users earn more than $30,000 and 34% earn $75,000 or above Almost half of Twitter’s audience consumes news regularly on the platform 54% of Twitter’s audience are more likely to purchase new products And more So, how can you ensure you’re on a growth path for 2023 and beyond? Read on. Pay Attention to Trending Hashtags At first brush, this will seem

How To Get More Twitter Likes & Retweets

How much engagement do you get on social media? Do you wish that you’d get more likes and retweets on Twitter? Let’s get into some of the best ways to get more engagement for your Twitter effort.

10 Tips For Creating More Content

Are you struggling with creating enough content? It’s a challenge for businesses of all sizes. It’s challenging for single-person businesses and for large enterprises. Here are some tips for creating more content.

10 Reasons You’re Not Getting More Followers On Social Media

Are you struggling to get more followers on social media? It might not be what you’re doing, but what you’re not doing that is the reason. Here are some things that could be going on that are causing people to not follow your profiles.

10 Ways To Promote Old Blog Posts & Other Content

How many times do you promote a piece of content? You probably do it right after the content has been published, but do you promote it a month later? A year later? Five years later? Here are some ways you can promote your old content.

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