This guide aims to give you the knowledge necessary to create a blog that will drive traffic, sales, and profit for your business. The guide has actionable steps you can use to put your blogging efforts into practice.

Blogging is not easy. It’s not always fun. The results do not come for a while and your efforts can be fleeting in some cases.

Blogging is not for everyone or for every business.

If you have any doubts about blogging you should probably stop reading now and spend your time working on something else.

If you’re still on board, let’s get started.

Beginner’s Guide to Business Blogging

Chapter 1 – Introduction to Blogging

Chapter 2 – Why Blogging Matters

Chapter 3 – Creating Your Business Blogging Strategy

  • Company Background
  • Customer Research
  • Competitor Research
  • Blogging Strategy
  • Reporting
  • Experimentation and Testing

Chapter 4 – Blog Setup & Platforms

Chapter 5 – Selling a Blog to Your Boss